UK public backs the need for home energy improvements

New research reveals there is strong support among the UK public in favour of Government action to improve the energy performance of the nation’s housing stock.

Under the UK Government's 'Great British Refurb' plans, currently out for consultation, at least seven million homes will have been offered home upgrades with energy efficiency and micro-generation technologies by 2020, and every home by 2030 - virtually eliminating carbon emissions from our homes. The changes will also help keep consumers save money on their energy bills.

Research conducted by Ipsos MORI found householders are willing to play their part in tackling climate change and decarbonising the energy supply. As part of the 'Big Energy Shift' engagement process, householders in England, Wales and Northern Ireland were asked for their opinions and ideas on the challenges facing us - with the results forming part of the Government’s long-term Heat and Energy Saving Strategy and Renewable Energy Strategy.

Energy and climate change secretary Ed Miliband said: “We spoke to citizens around the nation and found that there is a strong desire for Government action. People are enthusiastic and positive about the need for better energy efficiency in our homes and communities.”

Participants from nine communities in England, Wales and Northern Ireland met together over the Spring for a series of discussions facilitated by Ipsos MORI. The aim was to establish the basis on which the public would be prepared to take action to install and benefit from renewable energy generation and saving measures.

Participants were asked for their opinions on the types of household technologies involved in the 'Great British Refurb' (such as heat pumps, smart meters and solid wall insulation), what would motivate them to make changes to their homes, and what help the Government should be providing. They were also asked for views on large-scale technologies such as wind farms and district heating.

The initial findings by Ipsos MORI, released today, show that:

* Householders are concerned about climate change and energy security/affordability - and recognise that we can't rely on a 'business as usual' approach.

* Householders are enthusiastic and positive about the concept of a 'Great British Refurb' - increased energy efficiency, whole-house eco-makeovers, and the idea of generating their own energy through microrenewables.

* People want strong leadership from Government, with set goals and targets, and a clear explanation of what is needed from individuals, communities and business.

* Individuals need help with the up-front costs of decarbonising their homes through loans and grants - and they want fair targets which take into account the diversity of the UK housing stock.

* Opposition to large-scale renewable energy projects such as wind farms is significantly reduced once people become more aware of the energy and climate change challenges facing the country.