It’s hard to believe that it is still less than five years since K2 first took the conservatory market by storm. The company has invested significantly in developing its range since then, securing its place at the forefront of the industry.

K2’s continuous programme of product development is only part of the company’s success story. Just as significant, and perhaps unique within the industry, is K2’s total commitment to customer support and the measures that it has put in place to enhance the growth and performance of its customers’ businesses.

Explains Sally Fielding, Managing Director of K2: ‘We have been committed from day one of trading to ensure that we work in partnership with our customers to ensure maximum returns for both parties. It’s not just about selling more; it’s about finding ways in which we can pass on the benefits of our commercial experience to enhance customers’ businesses. It’s also about keeping our promises: K2 has a consistent delivery efficiency record of 99 per cent or above. We see this as a symbol of the dedication that K2 puts in to ensuring our customers have a reliable partner that understands the needs of their business and responds effectively to them.

A Winning Formula

K2’s approach is clearly one that the industry has been waiting for. Over half of the company’s dealer network has now signed up to three-year exclusive trading agreements, representing 80% of the company’s annual sales volume.

Sally Fielding continues: ‘In a market as fast moving as the conservatory sector no company would sign up to a three-year agreement unless they were completely confident that they were receiving added value from their supplier.

‘Our dealers know that the technical, sales and marketing support they receive from us will give them a tangible competitive advantage in the marketplace. When they also factor in the quality and variety in our product range which includes Aspire, Options Internal Eaves Beam Trim and Celsius thermal performance glass which can be precision cut and delivered to site within five days of placing an order, a partnership with K2 makes clear commercial sense.’

An Individual Approach

K2’s approach to customer support is tailored to meet the needs of each individual customer. K2’s marketing support ranges from providing bespoke marketing literature to point of sale selling aids. K2 business development managers also often accompany fabricators to prospective clients, helping to answer any questions on K2 products and demonstrating the added value they can offer. The company also offers support for open days, active lead generation and PR support.

The K2 Approved Installer Scheme, the major, FMB-backed initiative launched last year to help installers combat consumers’ cowboy builder fears, has already proved extremely successful. This major investment from K2 ensures that accredited Installers have a credible third party endorsement that offers them instant consumer confidence and a valuable point of difference in a competitive marketplace.

To deliver practical technical support K2 has a team on stand-by to answer any queries on installation and post installation issues. K2 also offers on-site training for dealers, ensuring that they have the in-depth knowledge they require to offer added value support to their customers.

Sally Fielding adds: ‘We may still be a relatively young business but we take a long-term view of all our customer relationships – direct and indirect. As a result we are happy to invest in helping our customers increase their success potential, to us it’s as important as ensuring our products stay ahead of the market.’

Source

Glass Age