Synseal is embarking on a multi-million pound national TV campaign to drive demand from homeowners to support its fabricators and installers.

‘Although Synseal doesn’t deal directly with installers, we understand the importance of supporting them with a comprehensive marketing package.’ says Nick Dutton, Synseal’s Sales and Marketing Director. ‘That’s why we have been looking at new ways to support customers and our customers’ customers. Conservatories are an ideal product to promote on TV and the campaign, being launched in the spring, is designed to take the Synseal brand into living rooms across the whole of the Britain to support sales for fabricators and installers.

‘This is the most powerful marketing support package we’ve ever launched. Taking the brand message to homeowners creates pull through for installers and fabricators, supports sales and margins even in a price driven market.’

The advert will be shown on ITV nationwide in 2007.

Source

Glass Age