Secrets of our Success

There’s no doubt that the hardening economic climate saw a number of casualties in the industry last year – among them household names such as Coldseal and the demise of well-known players – BHD for example. Difficulties have been worsened by the current high price of oil forcing raw material prices ever upwards and resulting in the costs of running a business rising and putting pressure on already-squeezed margins.

As the year progressed, declining consumer confidence became more apparent as house prices started stalling, and in some areas, even going into reverse. By Christmas, economic edginess appeared to be escalating as stores resorted to ‘guerilla sales tactics’ – slashing prices in last-minute sales to tempt back shoppers.

It’s against this backdrop that Profile 22 has enjoyed a remarkable 12 months, bucking the flat market trend with a 15.3% increase in sales in the year to date compared with 2003. Given that many analysts considered the 2004 market was already down by 10% or more compared to the previous year, it could be considered quite an achievement!

Put simply, we’ve been doing a good job and so have our customers – we can’t grow without our customers growing and this is where we have concentrated our efforts to the mutual benefit of all.

So how have we done this? We have achieved sustained growth through the introduction of products such as Bubblex pre-gasketted profiles offering staggering efficiencies through the manufacturing process, in turn saving our customers both time and money.

Hardware Solution

Safeware, a complete hardware solution with profile-specific components, again helps to speed up the manufacturing process through being simple and easy to fit. By ordering the complete package, from profile to reinforcement, locks to letterplates, our fabricators benefit from simplicity and speed in ordering using fewer suppliers.

In addition, we have put in place the right mechanisms for helping our customers’ businesses to prosper and this ethos underpins our philosophy to everything we do. Conversely, when our customers’ experience difficulty, they look to their systems supplier for help in running and growing their businesses, and we are able to supply this.

At Profile 22, we provide our customers with the complete solution for all their fabrication needs, from a versatile suite of quality co-extruded profiles to sophisticated training and marketing support.

From launching, over a decade ago, the industry’s first marketing manual, we allow fabricators to market themselves and offer genuine support to their installers in whatever their market sector.

Our reliability has been a beacon throughout the industry over many years. This very much remains our focus throughout 2005 as we strive to maintain and improve our already high standards and deliver what our customers need, and indeed expect.