Sales this year of Pilkington Activ, the world’s first self-cleaning glass, have trebled as a result of the £2 million spring TV and national press advertising campaign.

Two TV commercials were broadcast between February and April, with 25.8 million adults seeing one of the adverts on average 3.8 times.

‘The UK glazing industry has excelled itself in the way it has taken advantage of the campaign’, says Ian Spokes who, as National Product Manager for Pilkington Activ, heads up the specialist four man team appointed to represent the product in the UK and Ireland. There are now 528 members on Pilkington’s online installer-finder.

A new TV and press campaign for autumn may also promote Activ Blue, which is now installed in over 2,000 conservatories per month.

Source

Glass Age