A major consumer advertising campaign promoting Pilkington Activ is planned for February, March and April next year. The biggest glass-specific campaign for more than a decade will include television, press and the Internet.

This campaign may actually provide a boost to the UK home improvement market generally, as well creating a greater awareness of the self cleaning glass.

Pilkington Activ Blue, a blue tinted self cleaning glass for conservatory market is the most recent extension to the Activ family

Source

Glass Age