Phoenix Composite Doors have announced the launch of a revolutionary new advanced-composite door that they say will set a new benchmark in performance, and take the market by storm
It’s not very often in the manufacturing sector that companies have a genuine claim for the development of a unique and a technically advanced product, but Phoenix Composite Doors says it has done just that.
The company has recently announced the launch of a revolutionary new advanced-composite door (pictured) that’s based on cutting-edge technology developed from several other manufacturing sectors.
These new doors are the result of a £0.5m investment in research, development and sophisticated CNC machinery to ensure that the doors not only look good, but set a benchmark for performance and quality in the sector.
The company is quick to point out that rather than simply spend the minimal time and effort developing a ‘me-too’ product, they wanted to develop one that would be technically advanced and specifically, one that would address the key issues of performance and lifetime value for both installers and homeowners.
Continuous skin
Phoenix Chairman, Jivan Patel explains: ‘Our composite door range is unlike any other in the marketplace, providing many features including our patented ‘continuous skin’ process. This process addresses the inherent problems of dropping, warping or expanding that many other composite doors suffer from.’
The original process of manufacturing has come from the defence industry, though the company has made a lot of developments and enhancements since then.
Jivan is quick to point out that: ‘We are not alone as a company taking technology and manufacturing process from other sectors, but we are certainly a minority. We believe that technology is there to be embraced and to give companies such as ours the opportunity to innovate and develop tomorrow’s product solutions today.’
While some composite doors suffer due to the different expansion properties of the materials within the door leaf, the unique ‘continuous skin’ of the Phoenix door has been designed to specifically address these issues.
a new locking mechanism, which allows for the door to be closed and locked in one operation. by simply pushing the door to
With a complete single door skin the risk of any dropping, warping or expansion is greatly minimised as the leaf acts as one and not as a multitude of layers.
In addition the Phoenix advanced-composite door comes complete with a door frame made from the very same GRP materials to enable the whole door and frame unit to act as one.
Another unique feature of the product range will be the option of having the door frame supplied in the same colour as the door leaf to offer a more visually attractive and design-led solution. This option is something that has come back from valuable consumer research during the development process.
High quality hardware
Phoenix have also worked closely with their suppliers to include what they believe is the finest range of hardware available in the composite door sector. One of the options includes a new locking mechanism, which allows for the door to be closed and locked in one operation. by simply pushing the door to. Jivan adds: ‘Not only does the door leaf set a benchmark for performance and quality but we have ensured that the hardware reflects this philosophy too. We won’t accept second best in anything that we do.’
Phoenix continues to look at further product opportunities and investment in the infrastructure to ensure that the anticipated growth is managed effectively. The company has a detailed business and investment plan which aims towards 1,000 doors per week within the first 18 months.
If commitment, product quality and ambition are anything to go by then these expectations may well be realised.
Jivan concludes: ‘We already have a number of exciting sales enquiries from some established players in the industry and with our unique product and service offering to both installers and the consumer, we expect further enquiries in the forthcoming months.’
Source
Glass Age
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