On the up, with style: The trade arm of the style group enjoys impressive backing

South-Yorkshire based Tradestyle UK, the key trade arm of Style Group UK, the country's largest independent manufacturer and retailer of PVC-U windows and doors, is set yet again to buck market trends and produce another year of significant growth.

The Group results continue to make impressive reading - its 2005 accounts, the latest available, show turnover exceeded £100 million for the second year running, with profits up 25%, a record £7.1m. Tradestyle UK, based in Wombwell, Barnsley, has in its own right contributed considerably to this growth, with its own turnover for the period increasing by 50% to just over £6m.

Commenting on this continued growth and success, Tradestyle UK's Managing Director Mark Moxon: ‘Tradestyle had an excellent year with turnover increasing by £6m together with a significant increase in profit. We have implemented a number of key strategic and structural changes which will see turnover and profits increase significantly again this year.'

Order tracking

Tradestyle has recently introduced a new customer service department, which proactively tracks all orders and regularly updates customers on progress whilst ensuring sales, production and delivery departments are fully aware of production schedules and delivery times.

Even after the order has been delivered the team will check it has been completed as promised and most importantly on budget and on time. The process is designed to strengthen relationships and ensure the whole order process becomes totally transparent.

Furthermore, utilising the Internet customers can now price products, order and track the status of that order online from the comfort of their own offices.

Efficient team

Mark Moxon continues: ‘We have a great team which has introduced a culture of working more efficiently and in closer harmony with our customers - an ethos constantly emphasised by Dave Evans our Sales Director, who as well as celebrating 25 years of experience in the trade industry, is an ardent believer in improving overall customer service and ensuring those customers see real and tangible benefits.'

From a marketing perspective Tradestyle has already launched a substantial trade advertising campaign, which will continue in 2006, with the aim to create end user demand and significant sales opportunities.

The company is also about to launch a new web site, which outlines all the latest news and products available. The new site will be easy on the eye, simple to navigate and allow customers to check out the latest Tradestyle offers.

The Style Group UK has invested heavily in its manufacturing side to ensure Tradestyle is provided with a competitive edge and can act as a one-stop-shop for customers.

Five million pounds has been invested in the Wombwell site which has seen the plant double in size over the last 12 months and includes a new £2m glass plant. From Tradestyle's point of view it ensures a more streamlined operation with full traceability and total control of orders, as all manufacturing is achieved in-house. Tighter control of production and quality, which means the company can be extremely price competitive.

The glass plant gives the company full control of all aspects of production. It also provides the capability to maintain production of existing products and, importantly, the opportunity to look at new products and processing and in turn remain competitive in the industry.