United House and Allied London chosen for Chrisp Street area regeneration project in Poplar, east London.

Housing developer and contractor United House and regeneration specialist Allied London have bagged a £100m job to regenerate the Chrisp Street area in Poplar, in east London.

United House and Allied London, in partnership were chosen as preferred developer following a procurement process by Poplar HARCA.

Chrisp Street Market, a purpose-built market square, created for the Festival of Britain in 1951, will be at the heart of the transformation of the area.

The scheme will see the creation of a new food shopping destination, with new outside eating areas, improving the area to benefit local businesses, and a mix of private and affordable homes, ensuring the current mix of traders and local residents is maintained.

Leisure, health and fitness, cultural, commercial and retail space, with community and new public spaces, focused around the Market Square is also planned as part of the new development.

United House and Allied London will now work with Poplar HARCA to carry out community consultation to produce a detailed scheme to establish Chrisp Street as an exciting destination in East London.

The aim, once planning permission is achieved, is to start work in 2014 with completion in 2017.

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