Severfield launches new brand

The UK’s largest structural steelwork contractor Severfield officially launched its new brand today.

The firm formerly known as Severfield Rowen drops ‘Rowen’ from its name from today, after receiving backing for the rebrand from shareholders at its annual general meeting.

The firm, which constructed the steel frame of the Cheesegrater tower in London (picutred), is scheduled to report full-year results tomorrow.

Ian Lawson, Severfield chief executive, said: “Today’s brand and company website launch is a major step forward for Severfield forming an integral part of the Group’s overall operation review.

“Following important feedback from our major stakeholders and customers we understand that in this competitive market it is key to have a single, focused brand and management is delighted to have achieved this.”