Shoreditch landmark will be rebranded by new owner
Red Construction has been officially appointed on a job to redevelop a 260-room hotel at Shoreditch in east London.
Hospitality developer Lore Group has tasked the Farringdon-based firm with overhauling the former Ace Hotel London at 100 Shoreditch High Street.
Architect Henley Halebrown has designed the refurb of the seven-storey building, with QS Quantem Consulting also on the project team.
The job will include creating six new restaurants and bars, expanding a rooftop terrace, restoring the building’s facade and installing new plant systems.
Red was appointed on a PCSA contract last November, with the appointment only formally being announced by Lore this week.
In March, Red landed a similar job to transform the former Harrington Hall Hotel in South Kensington into a new hotel known as The Other House.
US-based Ace Hotel Group said last September that the hotel, which closed its doors last March because of the covid-19 pandemic, would not reopen under the Ace name.
The Ace Hotel opened in 2013 and helped confirm Shoreditch’s reputation as a place for hipsters and creatives with the hotel hosting several exhibitions and events.
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