Persimmon house sales down 6% as part of quality effort

By Hamish Champ2019-11-07T12:46:00

Source: Duncan Andison/shutterstock.com

CEO says move is about putting “customers before volume”

Persimmon slashed the number of homes it sold in the first six months of the year by 6% as part of moves to restore its reputation around quality.

The housebuilder, whose status suffered a battering earlier this year over quality issues, said the decrease was in line with its strategy of only releasing homes for sale in higher demand areas once they were at a more advanced stage of construction.

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