Reuben Brothers are set to transform Mayfair listed property into ‘super-prime’ homes

'In and Out' Club - Cambridge House

Architect Paul Davis & Partner has been appointed by the Reuben Brothers to design the redevelopment of the prestigious Grade I-listed Cambridge House in Mayfair, better known as the location for the In & Out club.

Paul Davis confirmed his practice is working on the scheme and said a new planning application was being worked up, but declined to reveal any details of what is being. It is understood the Reubens, through their property vehicle Motcomb Estates, are planning to ignore the existing permission for a luxury hotel, and instead turn the building into a super-prime home.

Cambridge House, at 94 Piccadilly, has been derelict for over a decade after the departure of the famous Naval and Military Club which had occupied it since 1866. The club was better known as the In & Out Club after the words on the columns which adorn the entrance.

Last year the building was part of a 1.3acre £130m Piccadilly estate bought by the Reuben Brothers from the administrators of developer Simon Halabi’s property empire. Paul Davis said his firm has been appointed to work on more than just Cambridge House, but will not work on the whole estate.

In 2009 the house was the subject of a major legal battle between Halabi and architect Aukett Fitzroy Robinson. The architect was found guilty of fraudulent misrepresentation after it failed to inform Halabi that the project architect on the scheme had resigned from the firm, but Halabi was nevertheless ordered to pay it £500,000 in unpaid fees.