Multiplex tower gets go-ahead in Kensington

A £200m tower in Kensington to be built by Wembley contractor Multiplex has been given the go-ahead by councillors.

Following three years of consultation, the Royal Borough of Kensington and Chelsea’s major planning development committee has given endorsement for the landmark 27-storey residential development on 100 West Cromwell Road.

The £200 million project - a joint venture between Multiplex and Tesco - is the biggest development of its kind in Kensington and Chelsea for at least three decades. Designed by architect Wood Bagot, the scheme will include 433 high-quality residential units.

Tesco and Multiplex have a longstanding commitment to West Cromwell Road as a market-leading residential development.

Justin Black, director of Multiplex Developments

The major planning development committee has stated that it is minded to give planning consent to the proposal, subject to further clarification on the community facilities that arise from the project.

Justin Black, director of Multiplex Developments, said: “Tesco and Multiplex have a longstanding commitment to West Cromwell Road as a market-leading residential development. We are very encouraged that our efforts have resulted in RBKC clearly endorsing this project.”

“The local community will benefit from a significant investment towards local secondary school provision, a doctors’ surgery, a crèche, youth training facilities and 155 affordable housing units, satisfying more than 18 months’-worth of RBKC’s affordable housing requirements.”