Retail building in West End for Bosideng designed by DSDHA and built by McLaren

A distinctive new retail building designed by architect DSDHA and built by contractor McLaren has opened in London’s West End.

The store, a European flagship for Chinese men’s fashion retailer Bosideng whose design has been compared to New York’s Flatiron building, opened its doors last week.

The £30 million pound building in South Molton Street, off Oxford Street, was also worked on by Sheffield-based executive architect Ward McHugh.

“After years of planning, we’re delighted that our first overseas flagship store is open,” said Bosideng UK chief executive Wayne Zhu.

DSDHA won planning for the scheme in 2009 for previous developer, Kenmore Capital.

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