The Health and Safety Executive has announced plans to develop an asbestos behaviour change campaign.
Among other goals, the campaign will aim to distribute asbestos information kits, regional radio advertising, and use of digital channels like the HSE website.
The next step will be securing funding from commercial partners and deciding what the information kits will consist of.
The campaign is expected to be launched next year and will develop from lessons learnt in audience research and the success of the HSE’s recent Hidden Killer campaign.
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