The move was described in the company results for the year ending 31 December 1999, when the group reported a 23% rise in pre-tax profit to £55.4m. Turnover increased 18.6% to £278m, helped by increased completions and an upswing in selling prices.
The firm built 2429 units last year, compared with 2303 in 1998. The average selling price rose 13% to £109 400 from £96 800. Operating margins in the South-east were 23%, compared with 15% in the South-west and 20% in the Central region.
Bovis Homes reduced its landbank in both the South-east and the South-west during the year but increased it in the Central region — which also covers the north of England – by 52% to 4419 plots.
Chief executive of Bovis Homes Group, Malcolm Harris, said: "Current trading conditions are good, with total reservations over 10% above those at this time last year. Operating margins are improving."