Retail and leisure architect Benoy has restructured in a bid to win more work in the airports, hotels, transport and health sectors.
The 180-strong Nottinghamshire firm has expanded its board to include three new members from the design and marketing disciplines. These will join the four members with a financial and operational focus.
The top 10 architect, which worked on Bluewater in Kent, has also moved its headquarters from Newark to London.
Known for its detailed technical and financial work on major projects, the firm said it was reorganising in an attempt to land more front-end contracts outside its traditional markets of retail and leisure. To do this, it has been recruiting from practices such as Terry Farrell & Partners and AYH.
It is also keen to make inroads into the health and clinical sciences sector. Last month, it won a competition for an £11m cancer research facility at Nottingham University.
In the boardroom shake-up, chairman and managing director Graham Cartledge will take on a less operational role and focus instead on the new business areas.
The new board members are marketing director Julia Loach, design director (London) Simon Blore, and design director (Newark) Keith Neill-Smith.
Directors whose roles are not changing include company secretary Derek McGrath, operations director (London) Nick Lamb, and operations director (Newark) David Coyne.
The group has four other non-board directors: David Leonard, Simon Bee, Julian Hall and Neil Cawley.
Benoy opened an office in London in 1995 after it won the Bluewater contract. Then, 60 staff were based in Newark and 30 in London. It now has about 80 in Newark and 100 in London, a mix of architects, masterplanners, and interior and graphic designers.