All Marketing articles
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CommentAre customers loyal or just too lazy to go elsewhere?
Our marketing expert explains how earn loyalty from your customers
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NewsConstruction Marketing Awards shortlist revealed
IASB2B and McCann Manchester lead the field with 15 shortlisted entries between them
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CommentSuppliers won't invest in Green Deal without consumer demand
Only 31% of UK manufacturers have products suited to the Green Deal according to a Chartered Institute of Marketing report
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CommentMarketing products: Are you adding value?
How can you make your businesss stand out? And what’s the difference between adding value and just adding stuff
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CommentHow to avoid PR disasters for your firm
How do you manage the reputation of your business - large or small? Here a few examples of how to to do it. And how not to…
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Comment
Five easy steps to good customer service
Make sure your company gives customer service a good name
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NewsMarketing corners you should not cut
CIMCIG’s Rick Osman believes that when times are hard it is tempting, or even necessary, to cut back on your marketing, but where should you cut? More importantly which areas should you not cut