‘Six metre lengths of steel are difficult to manoeuvre and wastage is high for many customers,' explains Synseal's Nick Dutton. ‘We asked how we could make it easier for our customers.

‘We thought about supplying shorter lengths for easier handling but that just creates more waste. Our solution is a complete range of ready to use lengths, boxed for delivery. And Synseal hasn't changed the price - pre-cut steel is the same linear price as a 6m length.'

When Nick told one customer about Synseal's pre-cut steel he was amazed to get this additional service for free. ‘It really is that simple,' adds Nick. ‘It's one of the dirtiest and time consuming jobs in the factory, making swarf and sparks and no-one really wants to do it, not to mention significant Health and Safety issues. This way you don't have to. Just order the lengths you require, and we cut it for free. It's a steel' he concluded.