Let's hope it's a good one, but it looks like being pretty tough. The keys to survival will be operating efficiently at smaller volumes, creating margin, and diversifying the product mix.

Pilkington's announcement of a consumer advertising campaign for its Activ self-cleaning glass looks like an offer to be seized and is a very generous gesture to the industry, considering that it will be down to installation companies to convert the leads into sales.

Window Energy Ratings, featured this month and included in the Building Regs from April, has the potential to be a huge industry driver, although it remains to be seen how rated windows will be priced. We will be following these developments in the coming months.

Source

Glass Age