Make it the new normal: Gensler’s Diane Hoskins on how to keep growing in a time of crises

By Tom Lowe2024-03-22T06:04:00

The co-chair of the world’s largest architecture practice tells Tom Lowe about the firm’s journey over the past few turbulent years and why they decided to write a survival guide for architects

“Gensler is an entirely ‘we’ based organisation. It’s not about ‘I’. It’s not about ego.”

In a profession notoriously full of egos, this is an unexpected thing to hear from the co-chair of a practice which raked in $1.84bn (£1.46bn) last year. But Gensler, Diane Hoskins says, is not like other architects.

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