‘It’s an amalgamation of everything we have’ – Richard Robinson and the AtkinsRéalis rebrand

By Carl Brown2024-03-18T06:00:00

The Canadian engineering services giant which owns Atkins and Faithful+Gould has completely rebranded as it seeks to put past problems behind it and focus on growth. The group’s UK president tells Carl Brown about his strategy for success

“And then, here at Atkins…[pause] Réalis, I nearly missed that!”, says Richard Robinson with a laugh as he realises he is still not always in the habit of remembering to use his company’s new name. Sometimes a rebrand can take a while to sink in after all.

Think Marathon becoming Snickers, Opal Fruits morphing into Starburst or, more recently, Twitter transforming itself into X. New names can take a while to get used to even if you are the president for UK & Ireland of a huge firm that has dramatically rebadged itself in the past few months.

The rebranding of Canadian engineering services firm SNC Lavalin Group as AtkinsRéalis – along with its subsidiaries, including household UK names Atkins and Faithful + Gould – made headlines last September.

Already registered? Login here

To continue enjoying Building.co.uk, sign up for free guest access

Existing subscriber? LOGIN

Stay at the forefront of thought leadership with news and analysis from award-winning journalists. Enjoy company features, CEO interviews, architectural reviews, technical project know-how and the latest innovations.

Limited access to building.co.uk
Breaking industry news as it happens
Breaking, daily and weekly e-newsletters

Get your free guest access SIGN UP TODAY

Subscribe now for unlimited access

Subscribe to Building today and you will benefit from:

Unlimited access to all stories including expert analysis and comment from industry leaders
Our league tables, cost models and economics data
Our online archive of over 10,000 articles
Building magazine digital editions
Building magazine print editions
Printed/digital supplements

Subscribe now for unlimited access.

View our subscription options and join our community