BEAMA Installation is reinforcing its continuous campaign combating counterfeit electrical products with a make-over of its hard-hitting ‘Counterfeit Kills’ film.

‘Counterfeit kills – protect yourself’ highlights potential dangers, such as fire, death and injury, as well as the impact on reputation and business by specifying or installing inferior quality copy cat products.

It also focuses upon the responsibility of national customs and market enforcement authorities to prevent their countries from becoming an illegal dumping ground for these products.

The aim of the film, which is available on DVD, is to help stem the use of counterfeit products at source.

An estimated £30 million worth of counterfeit electrical products reach the UK each year.