Eurocell Profiles Ltd has formally opened a new £8 million manufacturing and administration plant adjacent to its Alfreton, Derbyshire headquarters.

The major PVC-U profile supplier invited 30 guests to its press open day to celebrate the purpose-built, 10,000 sq. metre plant’s official unveiling.

A tour of the new production facility, which incorporates £2 million of Battenfeld extruder equipment, an improved mixing plant, precision tooling, profile lift and eight new silos, was followed by the unveiling of a new purpose-designed Showroom and Video Wall opened by Gareth Thomas, Managing Director of Everglade, based in West Glamorgan – Eurocell’s longest standing customer.

After a sit down lunch, guests were addressed by Eurocell Managing Director, David Leng, who told those present:

‘Five years ago we extruded 17 kilotonnes with 480 employees. By 2004 we had achieved the number one extruder position by almost trebling output, with not quite double the number of employees.

‘We achieved this growth by looking after, helping and developing our existing customers like Everglade, whilst looking for and attracting the best new customers like Framefast.

We like to think we have earned our growth – not acquired it

‘As I am sure you have seen today, Eurocell core competences of high quality, good value manufacturing, customer focused product development and technical help, underpinned by a top class IT system, are in very good shape.

‘You have also seen the latest phase of the £60M of investment we have spent in the last five years in new and improved capacity. This gives us the capability to continue our growth, even in the troubled market of today.’

He concluded: ‘We like to think that we have earned our growth – not acquired it. None of this would have been possible without the huge energy, skill and dedication of our staff, some of whom you have met today.’

The event culminated in the release of hundreds of tagged red balloons by Paul Brighouse from Eurocell’s newest sign-up Framefast. The Eurocell employee whose balloon travels the furthest will win a cash prize of £901, representing a pound for every member of the company’s workforce.