The pre-2004 product launch Open Day by Emplas Window Systems Ltd, was held with main suppliers Profile 22 and Ultraframe.
More than 100 customers and prospects attended a special presentation at Rushden & Diamonds Football Club, near Wellingborough to hear the rationale behind the decisions and what they can expect throughout 2004 from their trade supplier.

According to Managing Director, Kevin Johnson, an expanded quality product range backed with unrivalled marketing support and a strong, well-specified presence in the commercial sector were among the reasons Emplas has chosen Profile 22.

'Profile 22 is a proven system, simple to fit, covers all window styles and now comes with Safeware, a market-leading hardware range. Now that fabrication is made simpler with the new bubblex post-applied gasket, we believe we are 'fit for the future' and to offer the best possible product and service to our customers,' continued Kevin.

In recent months, Emplas has made considerable investment in its premises, people and production capacity. This includes a 45,000 sq ft purpose-build manufacturing plant with capacity for up to 1,000 frames per week, plus the appointments of Graham Eardley, Operations Director, and Neil Chirnside, National Sales Manager, to drive greater efficiencies and sales. New equipment totalling around £200,000 has also been installed, speeding up fabrication and turnaround times.

In an inspired presentation, Emplas Sales and Marketing Director Richard Young conveyed the company's enthusiasm and optimism for the future. Through an in-depth analysis of the market sectors from retail to commercial, he explored methods for exploiting new opportunities – particularly in the rapidly-growing conservatory market.

New products include online ordering allowing customers to process their requirements electronically and a full range of 70mm windows and doors.

Afterwards, customers were in an upbeat mood, with Mark Powell, of Mark Powell Windows, Bristol commenting: 'A very informative day, and great news on changing back to Profile 22 – it's a profile I've been used to for 15 years.'

In conclusion, Kevin told customers that with £2 million investment in premises, people and production facilities, Emplas is very much 'fit for the future to face a changing frame market' and facing 2004 with confidence.

Source

Glass Age