9:40AM £30m London centre will be car maker's largest to date

Midlands firm Concept is project managing the world’s largest Audi centre. Work started this week on the 17,000m² curved glass and steel building. The £30m scheme will open in 2008 on the Great West Road in London. It will include retail, service, office, conference, exhibition and museum space over seven floors. The design aims to make the structure a major landmark. Concept is based in Birmingham and Nottingham.