Tall towers and trade marks

By Louise Popple 2019-11-21T11:33:00

Louise Popple considers intellectual property rights in iconic buildings

The London skyline has altered hugely in the past 20 years. With this have come new opportunities for commercialising iconic buildings. Increasingly, stakeholders are seeing the potential to exploit not only the space their buildings provide but also the visual identity and branding surrounding them. Doing so enhances the intrinsic pull of the building as well as creating merchandising and licensing opportunities. Various intellectual property rights can be used to protect the uniqueness and distinctive value of iconic buildings – failing to secure such protection is like leaving the doors unlocked.

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