Why construction needs a new narrative to win the war for talent

By Mark Farmer2019-02-05T06:00:00

If our industry is to attract the rising generation, it needs to show them that we have truly moved into the 21st century

Attracting the brightest and best young talent into any industry is tough. But some industries have it easier than others. Whether it’s through building great brand awareness, offering next-generation working environments, applying cutting-edge technology or simply gaining a reputation for looking after staff, the likes of finance, technology and law have an abundant pool of young talent to pick from. Deutsche Bank, for instance, reported that more than 110,000 young people applied for its graduate programme last year, with only 600 having a chance of succeeding to the next stage.

We need to compete better with other industries in the war for talent, by constructing and using a new authentic narrative for the industry

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