Visualisation – the great communications leveller

By Simon Spink 2021-07-30T05:00:00

In just a few years we’ve moved from simple artists’ impressions to digital tools that help can shape a project, says ISG’s Simon Spink

Visualisation is something we take for granted in construction today, but we don’t have to delve too far back into our memory banks to remember when the artist’s impression was the standard response to the question – ‘but what will it look like?’

The purpose of the ‘visual’ is to disseminate a large amount of information into an easily digestible medium that doesn’t require the viewer to have any specialist knowledge. A picture speaks a thousand words and all that. Now I’m not one to dwell too much on the past, but it strikes me that occasionally it’s important to pause and take a moment to recognise the incredible journey that the discipline of visualisation has taken, and the opportunities we now have before us.

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