Tom is obviously leading a sheltered existence in his traditionally built ivory tower. Were he to come down from it, he would find numerous examples of well-designed and well-constructed modular buildings that were no more expensive than their conventionally built equivalents – for example, the Peabody Trust's latest modular housing development at Baron's Place in Southwark, south London.
Likewise, the Unite Group has built more than 26,000 university study–bedrooms in Britain – most of them modular – which cost no more to build than the traditional option. Moreover, if the overall costs of modular building methods are taken into consideration, including speed of construction, they are often significantly cheaper.
Postscript
John Prewer, John Prewer Associates, Kent
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