Tech could finally make new homes sexy

By Barny Evans2019-07-12T05:00:00

Tech is a major attraction of new homes, but the stigma of perceived poor build-quality is still there

When we are looking to buy a car, most of us will opt for the latest, newest model. However, research suggests 75% of buyers would not even consider a new home for the biggest and most important purchase that we make.

Why is this? I think there are several reasons, but prime among these is upbringing. Most of us, when thinking of our dream home think of a pillared mansion, an ivy-clad cottage, a Georgian terrace or similar, always with “period features”. There are exceptions (the luxury city-centre penthouse) but as a rule this holds true.

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