Following the Construction Products Association’s announcement that nine out of 10 construction products firms has reported significantly falling sales, it is easy to feel negative. However, as America and the rest of Europe are well on their way out of recession, we must be positive to ensure that we follow suit

It is often said that we have talked ourselves into a recession, and we need to talk ourselves out of one, too. That’s not to say that we should deny the facts, but recent research indicates the construction industry generates a greater increase in GDP per £1 spent than almost any other sector. We must bring confidence to the market to stabilise the industry and bolster the economy.

Yes, manufacturers may have reported falls in trade, but this is a broad statement that doesn’t represent the whole industry. Yes, it has been a challenging year, but the recession has arguably made the market more responsive to innovative ideas. We need to respond to market conditions and deliver smarter and more affordable alternatives.

Our New Generation range of clay roof tiles has been uniquely designed to reduce the cost of a natural roof and as planners continue to demand natural materials we are seeing the highest levels of interest in the range since its launch. We need to change perceptions and look for the opportunities that the downturn has brought.

Nick Oldridge, sales and marketing director, Sandtoft Roof Tiles

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