Leader: Taking a step back to go forwards

Chloe mcculloch black

While it’s a grim picture for contracting, individual firms are starting to fight back. But the uncertainty of Brexit still looms large over the industry

Change is in the air. This long, hot summer has brought a rash of announcements coming from main contractors reacting to being battered by a perfect storm of problem jobs, creeping price hikes and supply chain pressures. There is now a sense that after a period of crisis management and a mapping out of where the most serious problems stem from, some are at last emerging with management teams and business plans they hope will augur well for the long-term outlook.

As our Top 150 contractors and housebuilders league table last month laid bare, contractors’ business models are failing to keep pace with the runaway success of housebuilders – the latter making up only 30% of the companies listed but being responsible for 42% of the revenue and 87% of the pre-tax profit. Contractors’ margins by contrast are miserable at 1.7% on average, but the very biggest firms struggle to hit even 0.5%. As KPMG’s Jan Crosby observed: “Contracting feels like hard graft for the return you get.”

It’s a pretty grim picture for contracting generally, but individual firms are mounting a fight back. Kier, the country’s second-biggest contractor with a £4bn turnover, has just appointed a new chief operating officer, while announcing the departure of its construction and development bosses. This reshuffle at board level reflects a wider effort launched this summer to reinvigorate the business, which it has dubbed Future Proofing Kier.  As an aside, it seems most efficiency drives demand a suitably inspiring title to rally the troops, Interserve’s is known as Fit for Growth and has a similar focus on cost cutting.

“There is an industry consensus that main contractors need to take a serious look at the way they do business and to have frank conversations with clients about risk and how to share it.”

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