How to adapt now and for the future

By Iain Parker2020-06-03T05:00:00

Business are tackling urgent problems but they also need to think further ahead about long-term trends emerging from this crisis, says Alinea’s Iain Parker

Governments all over the world have been forced to make significant interventions in response to tackling coronavirus, and industry is adjusting to the human and business impacts of these interventions. Most companies are, understandably, putting their immediate energy into shorter-term issues (items under the microscope) and perhaps some are starting to speculate on longer-term matters (gazing through the telescope). Thinking about both together is somewhat daunting, although equally important.

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