Construction industry gossip: One for the pot

By Joseph Aloysius Hansom2020-07-31T05:00:00

As housebuilders struggle to put their falling numbers into words, some wag has at least a suggestion of what they can put into their hard hats

Brand aid

Interesting line in McCarthy & Stone’s interim results which came out earlier this month. It said it was hit by £60m of covid-related exceptional items. Included in this figure was something called “brand value”. “No justification in it for any housebuilder,” is one analyst’s assessment of the reference. Goodwill, I get, but brand value? Answers on a postcard, please.

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