Asking how much net zero will cost is the wrong question

By Debbie Hobbs2020-07-03T05:00:00

Aside from environmental damage businesses face a bleak future if they do not tackle this challenge right now, says ISG’s Debbie Hobbs

2050 seems a long time away – especially when we are considering the challenging target of achieving net zero emissions by this date. Planning for 30 years hence is inevitably going to take a back seat when we have got so many more immediately pressing issues to deal with in the here and now, right?

I sense that, especially at a time of global crisis, this way of thinking could prevail for many years to come. It is easy to see how if we collectively lose focus on our 2050 target, a myopic haze will devour a rapidly diminishing timeframe, that many already believe is highly stretched.

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