Centrepoint's chief executive Anthony Lawton said: "The old strapline, 'housing young people at risk', no longer reflected what we did. Providing a safe place to stay is still vital, but is often only the first step. Our aim is to build on this by assessing needs and offering each a tailor-made support package."
The charity's new support model, to be rolled out in the spring, will see it giving advice on self-esteem, motivation, money, housing, health and education. Service delivery staff will be retrained.
The charity said its new logo (above), designed by branding consultant Corporate Edge, reflected the idea of helping young people through a moment of change in their lives: 9am was seen as a watershed time of day when school or work began and that 8:59 therefore represented the moment where Centrepoint stepped in.
Source
Housing Today
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