The sheer scale of the UK’s largest build-to-rent scheme in Wembley, north-west London, is impressive enough. With construction around Wembley stadium starting in 2004, well over 7,000 homes will have been built by developer Quintain in several towers between then and 2026 as part of a substantial new 85-acre residential district in the capital. 

But as I walked up Olympic Way with my colleague Will – en route to spend a night at the development – and saw its huge outline in the shadow of the national stadium, Quintain’s ambitions became more apparent, as completed and still unfinished build-to-rent tower blocks jostle for space around the home of English football.

Quintain had originally planned to sell the flats it was building but switched to build-to-rent in 2015, and it is now aiming to attract affluent millennials and their older high-end peers to the development.

…