During 2006, the british security Industry Association (BSIA) surveyed members to find out the perceived strengths and weaknesses of its services and communication methods.

The results of that survey are extremely positive, showing that the Association is indeed providing vital information and essential services.

The survey results also demonstrate that the BSIA’s members of staff are providing accurate information and good levels of customer service to members, and that the BSIA’s overall quality of service and communication efforts are areas of great strength and progress.

“Providing accurate information and excellent customer service are areas in which the BSIA takes particular pride,” stated chief executive David Dickinson. “I’m pleased to note that the survey has confirmed our strengths in these disciplines, in addition to many others.

“As a membership organisation, it’s imperative for us to meet the needs of our members. The survey suggests that we are doing so, but has also highlighted ways in which we might improve even further.”

Guidance about industry issues

The survey results show that BSIA members are most satisfied with the following services: supplying guidance on industry issues, providing the latest industry news, offering the opportunity for involvement in standards development, the quality mark and generally raising the profile of members’ businesses.

These were also the areas that members found to be the most valuable, along with the Association’s provision of representation to central Government and other key industry and business stakeholders.

The results also revealed the Association’s strengths in two-way communication. 91% of members stated that they are able to give feedback to the BSIA, while 77% suggested that their feedback is regularly taken on board and responded to by the Association.

An additional ‘positive’ is the Association’s capability for maintaining a respected voice on all issues that might impact directly on either members or their clients.

Members’ area on the web site

The survey suggested that the members’ designated area on the web site (at www.bsia.co.uk) is currently under-used. This problem will be addressed shortly when the BSIA launches a revamped online presence as part of its new corporate identity. The content of the members’ area will be improved, and is going to include more information on the BSIA Committees, the BSIA Awards, exporting and Human Resources-related issues.

In addition, the survey findings indicated that there’s a need to encourage more members to attend meetings run by certain sections. The BSIA can address this directly by offering the use of its meeting room, which is centrally located at the Association’s new Kirkham House headquarters in Worcester.

The Association can also offer video-conferencing facilities in Worcester, London and Warrington.

For more information on the work of the BSIA, or to find out about joining the Trade Association, telephone the dedicated Helpline (0845 389 3889)