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Sources of information prior to purchasing
Information sources consumers used to choose alarm % respondents
Recommendation (relative, friend, neighbour etc) 25%
Specialist retailer/installer 22%
Police/Crime Prevention Officer 11%
Yellow Pages (no other directories referred to) 10%
Press advertising 9%
Insurance company 4%
Direct mail 1%
Variety of individual, miscellaneous responses 11%
Don’t know/not stated 7%