Security and fire solutions provider ADT is the new sponsor of Leeds United’s 17,500-capacity East Stand.

The two-year deal was the first new sponsorship signing by Leeds for the 2004/05 season, and will see the stand, one of the largest in terms of size and capacity in the British game, renamed the ADT Stand, with prominent branding displayed.

“Leeds United is one of the biggest names in English football, and this stand sponsorship, in one of the most prominent sites in Leeds, will help raise our profile, both locally and nationally,” said Alex McNutt, managing director of ADT Europe and South Africa. Pictured are Brian Flynn (left), general manager of ADT Leeds, and Leeds United commercial manager Simon Webster, in front of the ADT Stand.