5 minutes with … Patrick Eley at DNCO

Patrick Eley

The agency’s creative director on the art and science of wayfinding, and the importance of employing people more talented than yourself

Why did you choose construction/digital twin as a career?

I suppose in some ways it chose me. Perhaps it was almost inevitable, although I didn’t see it at the time — my parents were both architects and I grew up in a family fascinated by the built environment. 

I studied geography as an undergraduate and design as a postgraduate. Both those things came together beautifully at DNCO, as we’re a creative studio for place and culture.  

I am captivated by places and how we relate to them. Working here has given me the opportunity to explore this subject from a completely different set of angles.

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