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Keep up to date2022-09-23T06:00:00
The agency’s creative director on the art and science of wayfinding, and the importance of employing people more talented than yourself
Why did you choose construction/digital twin as a career?
I suppose in some ways it chose me. Perhaps it was almost inevitable, although I didn’t see it at the time — my parents were both architects and I grew up in a family fascinated by the built environment.
I studied geography as an undergraduate and design as a postgraduate. Both those things came together beautifully at DNCO, as we’re a creative studio for place and culture.
I am captivated by places and how we relate to them. Working here has given me the opportunity to explore this subject from a completely different set of angles.
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