A relative newcomer to the conservatory roof market, Synseal has demonstrated the power of product innovation to shake up a market. Growth has been rapid from its entry to the conservatory market in 2002, and Synseal is being seen as a future market leader. Synseal’s Shield and Global roofing systems are now being used in over 1000 conservatories a week.
'And these figures aren’t just for one good week,' confirms Nick Dutton Sales and Marketing Director of Synseal. 'We’re producing 1000 roofs a week, every week. In fact good weeks are now far beyond 1000. Growth has come from both new customers, and from existing customers who are doing extremely well with it. If we go by Robert Palmer’s market report figures, with a market of only 208,000 conservatories a year, our new sales figures would give us a 25% market share. That would be nice, but I don’t think it’s realistic. Adding up the sales figures of those we know comes to around 200,000, so the total market must be bigger than that.
We think the market is around 330,000, up 15% on the 289,000 figure for 2002 which comes from the Rigby report. That gives us a 15% share.
We are pleased with that as we only launched the first Shield roof in 2002. Our growth is accelerating, and we have several new innovations in the pipeline. If we continue to listen to our customers and meet their needs we will continue to grow.'
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