Selfridges confirms Shard architect role on revamp

Selfridges has confirmed the appointment of Shard architect Renzo Piano to design a major extension to its flagship Oxford Street store.

The luxury retailer said in a statement that the “city block-wide project” would set Selfridges agenda for the “next century”.

Building broke the news on Thursday of Renzo Piano’s role, which sees the retailer revisit a decade-old plan to overhaul its west London store.

In a statement on Friday Selfridges said: “Selfridges & Co is in the early stages of development of a vibrant and ambitious project to extend its flagship site on Oxford Street. The vision for this city block-wide project is to set Selfridges agenda for its next century.

“Plans incorporate the 1909 landmark building along with adjacent spaces and new architecture within (and above) the urban block. The project is rooted in Selfridges ambition to remain great for generations to come, by pushing the boundaries of architecture, design and customer experience.

“Renzo Piano Building Workshop has been appointed by Selfridges & Co to plan feasibility for an extension project of the flagship store on Oxford Street in London. Mr Piano and Selfridges are working together to further define the vision of the project.”